Articles
Vol. 1 No. 1 (2026): May
The Role of Privacy in Mediating the Use of GoPay Biometrics in Financial Transactions
universitas cokroaminoto yogyakarta
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Submitted
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February 4, 2026
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Published
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2026-05-01
Abstract
Abstract
Purpose – This study aims to examine the role of privacy in mediating the influence of trust, convenience, perceived value, and security on the intensity of biometric-based digital wallet usage, with GoPay as the case study.
Methodology – This study used an explanatory quantitative design through purposive sampling of 105 GoPay users who use fingerprint authentication. Respondents remained anonymous because personal identities were not collected or recorded, thus ensuring confidentiality and voluntary participation. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 to evaluate the reliability, validity, and structural relationships between the research variables.
Findings – The results show that convenience, perceived value, and security have a positive and significant effect on privacy perceptions, while trust has no significant effect on privacy. Privacy has a strong and significant effect on usage intensity, confirming its role as the main mediating variable in the research model. Higher privacy perceptions encourage more intensive use of biometric based digital wallets.
Implications – These findings have managerial implications for fintech providers to strengthen privacy protection through enhanced security systems, user-friendly application design, and transparent data governance in order to increase user engagement and sustainable use of biometric-based digital payment services.
Originality – This study integrates the Technology Acceptance Model (TAM), UTAUT2, and Privacy Calculation Theory into a framework to explain the use of biometric-based digital wallets. Focusing on GoPay users in Indonesia, this study provides empirical insights into the mediating role of privacy in fintech adoption.
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